Who says American Auto Giants Can’t Make Good Cars?

Buick, a GM Company, and Jaguar, a Ford company until recently, have just been awarded have just been awarded the highest awards for Vehicle Dependability. Jaguar and Buick tied for first, beating out former #1 Lexus, now in #2).

Other top awards went to Toyota, Mercury, Infiniti, and Acura. Suzuki, Volkswagen, and Land Rover.

So, what’s the Big Ruckus about? Turns out Ford, whose F150 just won the Car and Driver Bet Pickup award have been steadily improving their brands for the last 10 years, but just can’t seem to shake the old time image. Their fault for making sloppy cars, indeed.

But, their current problem is not sloppy cars. It is the image of sloppy cars compounded by being an un-shrinkable monolith in a shrinking car market. High fixed overhead, high wages, extremely high medical and separation obligations to ex-employees and waayyyy to many ironclad contracts with distributors and dealers.

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